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Dear Ben & Frank

What is the first step you take to get started on a project?

Question Submitted by Anonymous

Ben SaysRESEARCH. RESEARCH. RESEARCH. This comes in many forms but always includes one or more of the following: talking to the client directly whenever possible and asking lots of questions, doing lots of Google searches, and going to a actual library in real life! I can’t stress the importance of this last one enough. Libraries are huge amazing resources far to many designers neglect out of laziness.


Frank SaysIf it’s an illustration job, I’ll read the article if I can, and make some notes. Do I have any personal experience or connection to the story that I can hang my idea off of? After that, there’s typically a lot of questions I have that need to be answered. That’s either done by my own research, or through directly asking the client.