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Dear Ben & Frank

How do I give design feedback without offending?

Question Submitted by Andrew

Ben SaysBe humble and honest, your approach is not the only approach. All to often we as designers, and people in general, state things as facts when they are actually our opinions. Design aesthetics can be highly subjective, so I think it’s important to begin your statements with I think.... It’s also good practice to not use the word like, instead try to assess whether things are working or not working and articulate why.


Frank SaysSincerely, with a heavy dose of personal respect. Start with positive things, the things that are working. Then move on to the areas that can be improved upon. More than anything, be constructive. The purpose of feedback is to be helpful, not harmful.